Thursday, April 30, 2009

Can Aishwarya Rai create any impact in 2009?

Can Aishwarya Rai create any impact in 2009?

The memories of viewers of bollywood films are very short. Any star who was a sensation one year back the moment any film flops lost all his or her stardom within one year itself. Till 2007, Rani Mukherjee was the number one star of bollywood. From the time Abhishek Bacchan married Aishwarya Rai, all the films of Rani Mukherjee started bouncing back in box-office.

Last year Aishwarya Rai was at the top of the world with the success of Ashutosh Gowarikar’s film Jodha Akbar. But by the time viewers will see her in the role of Sita in Mani Ratnam’s next film, the scenario of bollywood film will undergo a big transformation. Firstly Katrina Kaif had replaced Ash as brand ambassador of many companies. Although both the actresses are beauty-queens, Katrina is much younger than Ash and for those reasons Ash is facing tough competition at every level.

Besides when Katrina had given hits after hits in the last three years including Partner opposite Salman Khan and Govinda, Race opposite Akshay Khanna, Namaste London opposite Akshay Kumar, Maine Pyar Kyun Kiya opposite Salman Khan, Singh is Kinng opposite Akshay Kumar, to name a few, Ash had signed in very less number of bollywood films. Although she was busy with Hollywood films like Pink Panther, she could not have afforded to restrict her number of films as in bollywood history when a star lost stardom in the mid-30s very rarely they regained it back.

The other factor which has gone against Ash in the last few years was her inclination to act only opposite Abhishek Bacchan. If her hit films from the late 90s can be examined viewers admit that her hit films were opposite Salman Khan (Hum Dil De Chuke Sanam), Anil Kapoor and Akshay Kumar (Taal), Hrithik Roshan (Dhoom 2), to name a few. Although her films with Abhishek Bacchan like Guru did good business, they were not enough to maintain her stardom.

Also the committed fans of Ash these days wonder whether she is at all there in the rat race. So her films started losing significance in the recent years. Unless her films create magic in 2009, viewers and critics will consider the era of Ash has gone. She was number one in the past, and presently she lives her colourful memories of past.

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